Since the original launch of ZFM in 2010, the station has continued to grow attracting thousands of daily unique listeners.
I first crafted its identity inspiration by the like’s of New York’s Z100 and LA’s KIIS FM. This brand feel and essence was new to the New Zealand market, sending shockwaves around the industry. Nowadays, many competitor stations adopt a similar brand feel to the one we implemented 7 years ago.
The results of the brand:
- ZFM is a market leader for brand and design marketing.
- ZFM continues to grow in unique listeners month on month.
- ZFM is extremely popular in New Zealand, The United States and United Kingdom while growth is also seen in Brazil, France and Mexico.
My tasks
- Creating weekly audio branding packages (radio imaging).
- Creating a working mobile app for iOS.
- Crafting an identity for the station and all of its marketing material.
- Coding a SEO friendly responsive website.
- Producing a SEO strategy and implementing it.
- Managing the stations Social Media.